In the article "Black and Blue: American Artist Is Redefining How We Think About Race in the Digital Age" by Alex Greenburger. the author explores the ways in which art is evolving with modern technology and emerging political and social issues. I think it is interesting how the idea of identity is discussed using "blue identity." I think this relates to our franken animal assignment in which we explored some parts of our identity with the goal of infusing "us" into our art. I think it is also very powerful for artists to use their work to make a statement that goes towards something bigger than themselves
In this in-class exercise, you will be making a personal logo using a nickname as a starting point. This can relate to your identity, or this simply can reflect your nickname. 1. Do a few searches on your favorite brands, notice what stands out to you about their logo/brand identity. Make a list of what visual elements you are drawn to. coco chanel uber - black and white colors 2. Do some general searches on common logos. Make a list of what elements stand out to you (positively or negatively) simple but distinct too many colors can look tacky and distracting I like the cartoon cut outs like this: 3. Make a list of all the nicknames you have had in your life choose one or two to make a personal logo. Ally Cat Ally Required elements for your logo: Text (recognizable or not) Supporting Elements Color